--- title: Pricing | Parthenon Labs description: Discover transparent, pay-as-you-go SMS and MMS pricing with Reach SMS. Enjoy free inbound texts and only pay for what you send. --- [![Homepage Logo Main](https://www.parthenon.co/hs-fs/hubfs/Homepage%20Logos%20+%20Images/Homepage%20Logo%20Main.png?width=1200&height=600&name=Homepage%20Logo%20Main.png "Homepage Logo Main")](https://www.parthenon.co/) [![Homepage Logo Main](https://www.parthenon.co/hs-fs/hubfs/Homepage%20Logos%20+%20Images/Homepage%20Logo%20Main.png?width=1200&height=600&name=Homepage%20Logo%20Main.png "Homepage Logo Main")](https://www.parthenon.co/) - Who we serve - [Capitol Hill](https://www.parthenon.co/capitol-hill) - [State & Local Government](https://www.parthenon.co/state-and-local) - [Pricing](https://www.parthenon.co/pricing) - [About us](https://www.parthenon.co/about-us) - [Careers](https://www.parthenon.co/careers) - [Trust Center](https://www.parthenon.co/trust-center) [Schedule a Demo](https://www.parthenon.co/demo-request) [Schedule a Demo](https://www.parthenon.co/contact-us) - Products - [Reach](https://www.parthenon.co/state-and-local) - [Nexus](https://www.parthenon.co/nexus) - Resources - [Blog](https://www.parthenon.co/blog) - [Contact Support](https://www.parthenon.co/contact-support) - Company - [About Us](https://www.parthenon.co/about-us) - [Security](https://www.parthenon.co/trust-center) - [Careers](https://www.parthenon.co/careers) - [Login](https://app.parthenon.co) [Buy Now](https://www.hubspot.com/) Pricing # Competitive texting rates for any budget. Our pricing includes an annual platform fee plus pay-as-you-go rates for SMS and MMS. Only pay for what you need, when you need it. Reach SMS PAYGO | All Markets $500 / per year Message rates are usage-based, so you're only billed for what you send. SMS: 3.5¢ per segment\* MMS: 9¢ per message\* [Get started today](https://www.parthenon.co/demo-request) \*Learn more about segments vs. message rates below Free inbound texts Carrier and registration fees included Volume pricing available ## SMS & MMS Transparent pay-as-you-go SMS/MMS pricing on your office's own local phone number. No long-term contracts. Inbound texts are free, and carrier and registration fees are covered by your annual platform fee. Long texts are capped on cost. Messages that need three or more segments send as a single MMS automatically.  [Get started today](https://www.parthenon.co/demo-request) ### Calculate SMS & MMS Costs Reset ↻ #### SMS per segment Up to 160 characters, without media. Messages exceeding 160 characters use 2 (or more) segments depending on length. Total Messages #### MMS per message Messages with media, and messages long enough to need 3 or more segments. Total Messages 0 SMSx $0.00 0 MMSx $0.00 Estimated send cost $0.00 How billing works ## Understanding per-segment and per-message pricing SMS is billed per segment and MMS per message. Here's how carriers calculate costs and how Reach SMS keeps long texts affordable. ### SMS: Per segment Carriers divide SMS messages into segments. A standard text can contain up to 160 characters in one segment, or 153 characters per segment for longer messages. Emojis and certain special characters reduce those limits to 70 and 67 characters, respectively. ### MMS: Per message MMS messages, including photos, videos, and long texts, are billed per message, with a 1,600-character limit. ### Long texts are capped on cost Messages requiring three or more SMS segments are automatically sent as a single MMS. Reach SMS selects the most cost-effective option, so longer messages don't mean higher costs. ### What common messages cost | Message | Segments | Sends as | Cost per recipient | Cost to text 10,000 constituents | | --- | --- | --- | --- | --- | | 140-character reminder, plain text | 1 | SMS | 3.5¢ | $350 | | 300-character update, plain text | 2 | SMS | 7¢ | $700 | | 140-character reminder with one emoji | 3 | MMS | 9¢ | $900 | | 600-character update, plain text | 4 | MMS | 9¢ | $900 | | Event flyer with a photo | Photo | MMS | 9¢ | $900 | Segment counts are determined by carriers. Reach SMS shows you the segment count and cost of each message before you send it. ### Questions about costs? Let's talk through how to budget texting for your office. [Start texting constituents](https://www.parthenon.co/demo-request) - [Contact Support](https://www.parthenon.co/contact-support) - [Terms](https://www.parthenon.co/terms-of-service) - [Privacy](https://www.parthenon.co/privacy-policy) - [Trust Center](https://www.parthenon.co/trust-center) Copyright © 2026 Parthenon Labs Incorporated.